2012-07-25 13:50:28 GMT
Hard Graft produces some of the most beautiful cases, sleeves, and bags available on the market today. I was lucky enough to get the chance to talk to James, founder of Hard Graft, and learn a little more about the construction, materials, and make-up of these insanely beautiful goods. Enjoy:
When was Hard Graft created, and what led to the creation of the brand?
The spirit of Hard Graft began in 2006 were we created our first leather laptop sleeve, we officially founded the business at the beginning of 2008.
What type of products does Hard Graft produce?
We design all kinds of lifestyle and tech accessories, from small goods, which include felt and leather iPhone cases, iPad cases and Laptop bags. Our newest venture is larger travel luggage made from British heavyweight waxed cotton canvas and Italian vegetable tanned leather.
Where are your pieces produced?
Our complete range of goods are handmade by a family run workshop in Italy. We’ve been producing with “The Brothers” and their artisans for such a long time that we’ve created a really strong bond. There exists a mutual understanding and big respect for each other’s skills. The Brothers take our designs and develop them with us, whether it’s on one of our several visits to the workshop or through Skype. Together we make sure that every single rivet is reinforced inside and there are no critical points which could break. We work very hard to make sure your hard graft product will accompany you for years to come.
Is there a certain type of person that would buy Hard Graft?
All our handcrafted felt and leather goods are sold through our online store, therefore we hardly ever meet our customers face to face, making it quite difficult to categorize our customers. As a quick rule we would say: design conscious, quality loving, young creative online shopper. But we see a big variety of people who see different things in our goods visiting our site.