La Rana began in 1980 when the young Beppe Tavola, a dropout from medical school who had always had a passion for dressing well, had an idea. Unable to find swimming costumes that he liked, he decided to make them himself, using as the brand the nickname that a friend had jokingly given his newborn daughter, Ludovica. Beppe Tavola offered a small collection to a few shops, meeting with immediate favor which shortly grew into success.
The scarves produced by La Rana are crafted from from the finest cashmere, woven with a fineness and lightness that are achievable only with specially-designed looms, and with methods that are technologically very advanced and extremely difficult to imitate, added to remarkable printing techniques, designs and colors, all go to make your scarf a product that’s utterly unique.
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