The year was 1948 when Piero Martelli, on the eve of an economic boom, invented the Proraso Pre Shave Cream. A product whose freshness embodied the spirit of a new found era in Italy.
Over the years, Proraso has changed in shape but the content of its products has stayed the same always remaining faithful to the brand’s original values: the use of natural ingredients, excellence in research, and respect for tradition.
The unique experience of Proraso is able to tell the history of the brand, which has become a guarantee of quality in the world of shaving.
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