Inspired by the timeless style of the 1950s barbershop and its spiritual founder, Willy Uppercut OShea, Uppercut Deluxe is a modern, yet traditional approach to mens grooming. An Australian born brand proudly made with only the finest ingredients, Uppercut Deluxe delivers a core range of high quality grooming products for men without all the fancy embellishments of salon brands.
Uppercut was born through a frustration of using mediocre products; products that were geared towards the man’s wife rather than the man himself fuelled the boys to create something they would use and be proud to promote. They experimented with different formulas alongside their chemists for over a year before they were happy with their first product, the “Deluxe Pomade”.
The brands namesake stems from Newman’s Grandfather Willy "Uppercut" OShea who was an old boxer from the Jimmy Sharmans boxing troupe that toured rural Australia during the great depression. It was only fitting that they incorporate his nickname “Uppercut” into the brand. Willy was a tough old lad who had a really tough upbringing. His motto was “a hard beginning maketh a good ending”. Well said Willy.
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